In 2001, it was started by a magnanimous & fearless woman who happens to be an entrepreneur and she had a dream of making a cosmetic brand that could stand out different from others, fun fact – she not only wanted her brand to offer great quality but also affordable prices. After giving it much thought, she had finally launched her own brand in the year 2002 in its first country Germany. And the rest is all about success as she set her foot in the year 2007 in Germany and made her brand the #1 brand in Germany and was extensively getting sold in 50 other countries. Finally, the next year they even got popular in the States! Gradually, they began to conquer the world and launched the Beauty Stores, one of them is quite renowned, is Ulta Beauty.
Essence Cosmetics believes in being who you are. It believes in gender neutrality and equality. They have models from all types of communities posing with their brands’ products. They take everybody type seriously and have dedicated beauty products for them for all shapes and sizes. Their motto is to make everyone feel comfortable in their body regardless of their color. The most important point about Essence is that they do not test these products on animals so it's 100% cruelty-free as acknowledged by PETA. And it is in compliance with the European Union Law. Apart from that, they participate in many donations as well like Operation PROM which provides resources, opportunities to the students in need. It looks after the homeless kids by offering them financial aid and clothes. After that, it has shown its support towards many other non-profit organizations by donating and they are “Feeding America” which helps to curb the hunger in the country. Another one and the most important one is Product donation to Family to Family is again a poverty relief organization that aims at finding people who are without shelter and ensuring that they are maintaining a bridge between the people who are without families.
Believe us or not, Essence being such a great brand in itself is having a huge variety of products to choose from. They have authenticity in their brand name and so much more. So, what’s the wait for? It has been in business for such a long time now and is a very reliable brand offering great collections respecting choices of every skin type. The vast variety of Essence makeup products brighten your evenings. Their range of eye products includesessence lash princess mascara which helps you achieve a bold look without any clumps or globs, essence lash & brow mascara for giving you the perfect finish not only to your lashes but also to your brows,essence pink mascara to give your lashes an extra and defined volume, essence eyeliner which is easier to apply, essence waterproof eyeliner - the name in itself is enough, essence eyeshadow- they have amazing eyeshadow palettes to match your day and mood & the large number of options to choose from and lastly we have essence eyeliner pen - just a stroke and you’re done. And to your surprise, we have all these products available on Cossouq, so head over to the website and shop for them!