Foundation

Buy Foundation Cream Online in India

What makes a relationship stronger? It is the base—the foundation on which it is built. Similarly, when we talk about makeup, what is the first thing that comes to your mind? Apart from the cleanser and moisturiser?

Well, yes, you guessed it right. We are talking about foundation, one of the essential makeup products, literally the BAS(E)IC one. Hope you get the pun (wink, wink). And without a doubt, you would be looking for the best foundation in India.

Whether you are an expert makeup artist or a beginner, the foundation is a staple product for any and everyone. However, if the term foundation makeup still sounds alien to you, you have come to the right place. As you read further, you will learn about the foundation, its types, and how to pick the right shade of foundation for your skin.

You might have gotten a little idea about what foundation is in makeup terminology. Though, to give you a clearer idea, the foundation is a product that works on the ground level of your makeup. It is used to cover your blemishes and unwanted spots and to create an even skin tone layer. The foundation gets your face ready as a smooth, even-toned canvas on which you can paint your desired look, be it bold, quirky, or subtle. 

This quintessential product also comes in different formulas, such as

• Liquid-based foundation

These are the most commonly used foundation formulas because, first, they are water-based, which keeps your skin hydrated. Second, they are effortless to blend because of their texture and are also long-lasting.

Hence are a few benefits of using a liquid-based foundation.

• Cream-based foundation

The soft cream-based foundation is super convenient in blending that gives your skin a smooth, flawless, and hydrating coverage, especially for dry skin. However, it is suggested to be careful while using this formula in humid weather because the foundation may crease.

• Powder-based foundation

For someone with oily skin, this powder-based compact version of the foundation is a boon. It is feather-light and conceals each and every unwanted spot by prepping your skin for additional makeup products. If you are feeling too lazy to put on makeup, one good dab of foundation powder and lip tint can give your face a fresh look.

• Stick foundation

The foundation stick is a mess-free, easy-to-carry version of the foundation, which makes this kind popular among others. With buildable coverage, this stick can also be used for contouring and highlighting the best facial features.

Now that you have acquired a little guidance on different types of foundation, have a look at how to pick the right shade according to your skin tone. There are the following points you need to keep in mind.

• Find your skin undertone

Undertone is something that remains constant, unlike your outer skin colour. Your skin colour might change with the changing season or another artificial spray tan, but your undertone remains constant.

Undertones are usually bifurcated into three shades that are warm undertones (peach, yellow, golden), cool undertones (pink, red, purple), and neutral undertones (a mix of warm and cool tones).

You can check your skin's undertone by either checking your veins or simply checking your skin's reaction to the sun's exposure. 

• Identify your skin tone

Based on the undertone, determine your skin tone from the available shade card from the deep, medium and light tones

• Take a swatch test

After identifying your skin colour and undertone, pick 3 similar shades that match your tone.

Wipe off the remaining two that don't fit the criteria. Apply a stroke on your jawline with the remaining closest shade and clear a portion right from the centre using a cotton ball soaked in makeup remover.

Observe if any difference appears. If not, you have found your perfect shade!

Now that you have gained a little insight into the foundation, you can explore the range of the best foundation cream brands for dry skin oily skin, combination skin, and daily use from the online store Cossouq. 

And as you are on the searching spree for the best foundation in India, explore through other categories, including eyes, body, face, hand & feet, hair, fragrance, health & wellness, and gift packs.