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As an e-commerce platform that aims to make responsible beauty brands and credible homegrown brands more accessible, it holds diversity, equality, and inclusivity in the highest regard. The video campaign challenges dogmatic beauty standards & questions age-old stereotypes while truly embracing the brand’s motto “Celebrating You”.
12-12-2022, Sunday READ MORE
Media Infoline
The brand believes in breaking regressive and gendered notions of beauty & self-care and is doing so by serving all genders, ages, races, and body types, equally.
12-12-2022, Sunday READ MORE
Ads of the World
In line with the ideology of Cossouq, the thought-provoking video campaign #Samjhakar will help nudge acceptance, inclusivity, and diversity ahead.
12-12-2022, Sunday READ MORE
Campaign India
Cossouq has rolled out a campaign #Samjhakar (understand) featuring actor Shriya Pilgaonkar and other popular personalities to challenge dogmatic beauty standards and question age-old stereotypes.
12-12-2022, Sunday READ MORE
Financial Express
Cossouq’s #Samjhakar campaign emphasises certain issues and taboos that people still face for being ‘different’. Many of them are told off whenever they venture into a different path with excuses, often starting and ending with ‘Samjha Kar’.
13-12-2022, Monday READ MORE
Camapaign Brief Asia
The video campaign challenges dogmatic beauty standards & questions age-old stereotypes while truly embracing the brand’s motto “Celebrating You”. This inspiring DVC will run across the brand’s YouTube, Instagram, Facebook, Snapchat & LinkedIn handles.
14-12-2022, Tuesday READ MORE
Branding in Asia
According to the brand: “#Samjhakar that the blurred boundaries drawn by society don’t define who you are and who you want to be. Join this Cossouq revolution and tell your story for the world to understand and break the stereotype of the “aise, waise, us jaise log” and tell “hum jaise hain, best hain.” You are not alone, and we celebrate you!”
14-12-2022, Tuesday READ MORE
Mad Over Marketing
The brand's debut into the cosmetic and skincare industry for D2C with the #Samjhakar campaign was groundbreaking.
15-12-2022, Wednesday READ MORE
Campaign India
The ad captures the diversity in gender, sexualities and professions, and the tendency of the majority community to 'other' them while being judgemental and critical. The ad shows people asserting their right to make choices and be what they are. Though it is a bit of a face kind of communication, the message is powerful.
23-12-2022, Friday READ MORE
Financial Express
‘You are who you are and ought to be celebrated for being who you are’. Or something to that effect. Where have we heard that before? We certainly have heard it before; you can’t deny that. In so many different ways. So the differentiation had to come in the way it is articulated and picturised. Kudos to the teams for making this film stand out.
26-12-2022, Monday READ MORE
Social Samosa
Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that stood out. Cossouq's #Samjhakar Campaign was among the top 50 Indian ad campaigns.
28-12-2022, Wednesday READ MORE
ADGully
Brand made a move with their inventive Valentine's Day ad campaigns.Cossouq shares the #EqualLove campaign, which powerfully represents no space for gender inequality when distributing responsibilities.
14-02-2023, Tuesday READ MORE
Marketing Mind
Cossouq ‘s #EqualLove campaign grabbed Marketing Mind's attention with its beautiful message that loves shares equal responsibility.
15-02-2023, Wednesday READ MORE
Times of India
Cossouq is embracing new technology and being receptive to changes in the digital realm. Here is a take on how the metaverse has changed the dynamics of e-commerce platforms in India.
15-03-2023, Wednesday READ MORE
Sugermint
Cossouq in Conversation with Beauty Entrepreneurs: Sunny Leone, Sonal Jain & Sheil Jain. Through an inspiring chat show that commenced on the occasion of International Women’s Day featuring Starstruck by, Boondh and Gush Beauty, the online beauty marketplace is bringing brand founders together to discuss the competitive market and challenges as entrepreneurs.
14-03-2023, Tuesday READ MORE
Passionate in Marketing
The online beauty marketplace is bringing brand founders together to discuss the competitive market and challenges as entrepreneurs through an enlightening chat show that began on the occasion of International Women's Day and featured Sunny Leone (Starstruck by SL), Sonal Jain (Boondh), and Sheil Jain (Gush Beauty).
14-03-2023, Tuesday READ MORE
TVW News India
Cossouq, a sensibly-curated beauty and skincare marketplace, discussed myths and stereotypes associated with female leadership through their Women Entrepreneur’s Chat Show for International Women’s Day. Team Cossouq interviewed three inspiring women entrepreneurs of India, starting with Sonal Jain (Boondh), followed by Sheil Jain (Gush Beauty). The concluding interview was with the renowned celebrity Sunny Leone (Starstruck).
14-03-2023, Tuesday READ MORE
Creative Brands Magazine
Cossouq, a sensibly-curated beauty and skincare marketplace, discussed myths and stereotypes associated with female leadership through their Women Entrepreneur’s Chat Show for International Women’s Day.
15-03-2023, Wednesday READ MORE
Marksmen Daily
Cossouq in conversation with beauty entrepreneurs for the international women’s day celebration. The key takeaways from the chat show were to take bold steps while pursuing your passion and avoid falling prey to the remarks of people you hold back.
18-03-2023, Saturday READ MORE